Category Archives: Insight

Have you lost that black feeling?


How do you feel about black?

Please forgive me for the lack of posts on my blog – looks like the last one was august 2010. Reason being I have been booked solid since mid last year with helping half a dozen agencies with most of their accounts. It’s been so much fun!

Finally, today is when two rare and famous things happen at the same time: 1) I don’t need to be anywhere for the entire day, and; 2) I am well rested and not a comatose wreck from said activities (insert pathetic request for sympathy).

Therefore, the first thing I had wanted to do on this very cool day was to apologise for not posting anything on this blog for ages- and so began the search on Google Images using the term ‘busy’.

First picture I found was of a pair sneakers (‘Nike Busy P Air Force’) – inscribed on the side “ISN’T ALL THIS BLACK BORING?”.

It made me stop and think about a tonne of things, including how much black is in my day to day (think: car, shoes, socks, jeans, shirts, eye and hair colour, my macbook, wallet, phone, thoughts, etc) and this got be curious. I want to know what it means for you.

What does the colour black mean for you?

Who owns the colour black?

How do you feel about the colour black?

Describe what happens when you see the colour black on someone (or as the colour of a car)?

I would love to read a story about you and the colour black.

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Filed under Clear thinking, Conversations, Insight, Observation, Qualitative, Sharing, Uncategorized

‘Worlds Best Countries’ Verses ‘Vision Of Humanity’


These are two sets of interactive info-graphic maps that measure each country against each other using loads of indexes.

It is interesting how almost all of the indexes are mutually exclusive. It’s funny to imagine what would need to be different in our world for the the content to be reversed (a world where Newsweek media posts ‘Vision of Humanity’ and an Independent NGO posts something similar to the World’s Best Countries’).

1. The World’s Best Countries (According to Newsweek)

Newsweek recently unveiled a fascinating interactive info-graphic that enables users to click through a thorough study that ranks nations by health, education, economy, and politics across the globe. Finland came in first place, and Switzerland and Sweden trailed closely behind.

www.newsweek.com/the-worlds-best-countries

2. Vision Of Humanity

This interactive website focuses on the major issues facing us in the 21st century and tries to bring a balanced approach with factual information that is positive and solution based. They hope to help you make better choices to create the kind of future in which you wish to live.

This year 149 nations of the world have been ranked by their peacefulness and the results have stimulated some very interesting analysis.
www.visionofhumanity.org

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Filed under Big picture, Clear thinking, Connections, Infographic, Insight, Social Responsibility, Uncategorized

The lowdown on apps [infographic]


Online MBA created an interesting infographic that explores how these millions of tiny programs filter our world, and why there are so many of them being developed.

Of interest to me:

APPLE DENIED: 37,466 apps are no longer available for download by Apple.

PUBLISHERS: 42,403 publishers of apps (averaging 4 apps per publisher).

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Filed under Innovation, Insight, Mobile Applications, research, Sharing, Technology, Uncategorized

HTML5 Readiness


ATT: Digital Planners, Web Producers and Good Developers

Here is an interesting tool that will help you plan a digital campaign around the launch of a particular technology. And if you know your browser splits (by region) then you can probably figure out how many are likely to engage and interact with your digital campaign (when it goes to market).

Click here to play with the interactive version http://html5readiness.com

This tool come courtesy of the asylum – run by Paul Irish and Divya Manian

MY SOURCE TRAIN (because I love giving credit and distribution is important): Delivered to my inbox today, 1pm, 21st April 2010, by Manfred Linzner via Posterous Subscriber Feed // Published By Chris Bowler, 19th April 201 // Design and implementation notes published by Divya Manian, 17th April 2010.

Posted via web from MITESH SOLANKI

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Filed under Connections, Insight, Sharing, Technology, Uncategorized

It’ll make you stand straight. It’s gonna make your hand shake.


“Art doesn’t actually overthrow anything except itself.” – Michael Kimmelman

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POINT OF VIEW

Fortunately this article D.I.Y Culture, by Michael Kimmelman, New York Times, caught my attention this morning amongst hundreds of impressions that I had already been exposed to before 7am. The cool image is courtesy of Béatrice de Géa for The New York Times.

I was lucky this article caught my attention when it did otherwise it would have disappeared into a bunch of haphazard morning activities (ordering coffee, texting, recalling ethereal thoughts as I woke up, checking email, reading news, checking voicemail, rescheduling meetings, organising a date for the weekend, deciding what to get my niece for her 2nd birthday, following up on a conversation about a deal I need to close this week) before actually looking at my official ‘to do list’ for the day.

Kimmelman is on point with his story and I like it (a lot). His story demonstrates clear insight and understanding into what culture truly is and highlights the “…forces of globalism that were expected to erode local cultures are helping to preserve them.”

FAVOURITE QUOTES (from the article)

“A generation or more ago, aside from what people did in their home or from what’s roughly called folk or outsider art, culture was generally thought of as something handed down from on high, which the public received.”

“..to restore civilization in West Germany by supporting a kind of ecosystem of small publishers and small bookstores to which, in certain small towns, trucks that delivered books to the bookstores overnight also delivered drugs to the drugstores: drugs for the body, books for the mind, a metaphor of recovery.”

“The myth of an avant-garde serves the same market forces avant-gardism pretends to overthrow..”, and “Art doesn’t actually overthrow anything except itself..”

“..culture identifies crucial ruptures, rifts, gaps and shifts in society”, and “..it helps reveal who we are to ourselves, often in ways we didn’t  realize in places we didn’t necessarily think to look.”

“..Gazans, like that Swedish Ikea designer, made their own culture from the bricolage of global choices.”

“Hollywood and Broadway, the major museums and art fairs and biennials and galleries, buildings designed by celebrity architects and the music business are all the traditional focus of big media, and they tell us a lot about ourselves. They constitute our cultural firmament [sky]..” and indicates that “Most culture is dark matter.” not the stars (as ‘big media’ would suggest).

The image is courtesy of Béatrice de Géa for The New York Times.

THE TEST

When I read this article I thought it would be fun to see how long it would take to publish something from the moment I experienced it (while simultaneously waking up and preparing for a day of work). Basically, I read it on my iPhone (via Twitter feed) at around 6:30am and then published with a point of view by 9am (via Posterous).

THE HAND SHAKE

The “hand shake” mention in the heading relates to the wide variety of hand shakes that occur and how they differ from place to place. The hand shake is often the first formal exchange when two people meet (for the first time or each time) and it is interesting how formal exchanges like the hand shake are now shared with a ‘tweet and greet’.

Posted via email from MITESH SOLANKI

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Filed under Clear thinking, Culture, Insight, Point Of View, Sharing, Social Media, Technology

MadMan Old School 3D Goggles [Desktop GWP]


Playing around with a magazine and an iPhone application

Three complementary copies of Desktop magazine arrived on my desk this morning and I thought the pair of old school cardboard 3D glasses (courtesy of MadMan Entertainment) was an interesting GWP (Gift With Purchase) idea. So instead of spilling coffee all over them I decided to fool around and take a photo for the first time using the Tiltshift iPhone application.

The above photo was the 3rd shot that I took [using the appl] and I thought adjustments made with the control tools (in the image on the right) were fairly easy to play with. However this may be a little adventurous for some people. Basically, the tiltshift application allowed me to focus on the MadMan logo and also blur everything else out in an interesting way.

Overall it was semi-fun. So knock your self out with it.

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Filed under Connections, Insight, Observation, Technology

MySpace CALL OUT


So much debate about MySpace at the moment. . .

myspace EDM image

This is a CALL OUT for your thoughts on “Online Worlds”. Tell us what do you think?

[ Click here – Survey ]

My inane curiosity needs you to contribute toward this – which is also an AdSchool assignment. Get it off your chest and help by sharing (if possible please fwd this survey to any teenagers). Once it is finished I will share a presentation of results here on my slide share.

[ Go for it – pls help by doing this 2-min survey ]

Incidentally, we have also completed extensive qualitative research [in-depth interviews] and therefore if you are interested in more infomation on this subject then let me know via email here and I will look into it for you.

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Filed under Entertainment, Insight, MySpace, Point Of View, Qualitative, research, Social Media, Teenagers