Category Archives: Qualitative

Have you lost that black feeling?


How do you feel about black?

Please forgive me for the lack of posts on my blog – looks like the last one was august 2010. Reason being I have been booked solid since mid last year with helping half a dozen agencies with most of their accounts. It’s been so much fun!

Finally, today is when two rare and famous things happen at the same time: 1) I don’t need to be anywhere for the entire day, and; 2) I am well rested and not a comatose wreck from said activities (insert pathetic request for sympathy).

Therefore, the first thing I had wanted to do on this very cool day was to apologise for not posting anything on this blog for ages- and so began the search on Google Images using the term ‘busy’.

First picture I found was of a pair sneakers (‘Nike Busy P Air Force’) – inscribed on the side “ISN’T ALL THIS BLACK BORING?”.

It made me stop and think about a tonne of things, including how much black is in my day to day (think: car, shoes, socks, jeans, shirts, eye and hair colour, my macbook, wallet, phone, thoughts, etc) and this got be curious. I want to know what it means for you.

What does the colour black mean for you?

Who owns the colour black?

How do you feel about the colour black?

Describe what happens when you see the colour black on someone (or as the colour of a car)?

I would love to read a story about you and the colour black.

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Filed under Clear thinking, Conversations, Insight, Observation, Qualitative, Sharing, Uncategorized

MySpace CALL OUT


So much debate about MySpace at the moment. . .

myspace EDM image

This is a CALL OUT for your thoughts on “Online Worlds”. Tell us what do you think?

[ Click here – Survey ]

My inane curiosity needs you to contribute toward this – which is also an AdSchool assignment. Get it off your chest and help by sharing (if possible please fwd this survey to any teenagers). Once it is finished I will share a presentation of results here on my slide share.

[ Go for it – pls help by doing this 2-min survey ]

Incidentally, we have also completed extensive qualitative research [in-depth interviews] and therefore if you are interested in more infomation on this subject then let me know via email here and I will look into it for you.

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Filed under Entertainment, Insight, MySpace, Point Of View, Qualitative, research, Social Media, Teenagers